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Social Influence

This category contains 6 posts

6) Individual Differences and how it causes Independant Behaviour

Locus of control The locus of control describes how much a person feels they are in control of their own behaviour. If a person has an external locus of control they feel like what happens to them is down to “fate” and not due to their actions. Someone with an internal locus of control, however, … Continue reading

5) Resisting Social Influence

Of course, people aren’t always completely influence by social influence, so what makes someone able to resist social influence?  Resisting Pressures to Conform There are many factors that might make a person resist social influence. For example: The role of allies – One of the key things Asch’s study has shown us is how important having … Continue reading

4) What is obedience, and why do we obey?

Obedience is complying with someone’s wishes or demand because of their power. Often in life we are faced with a decision of whether to obey or disobey, and psychologist are interested to see why, especially why people obey when the consequences will clearly be negative. Research – Milgram (1963) AIM – to test the rates … Continue reading

3) Explanations of why people conform

There are three main reasons as to why people conform, normative social influence, informational social influnece and social impact theory. Normative social influence This type of social influence is associated most commonly with compliance (going along with the majority even if you don’t accept their beliefs because you want to be accepted). Normative social influence … Continue reading

2) Minority Influence

It’s not just majority influence that people conform to; minority influence can also cause a change in people’s behaviour and beliefs. Minority influence is when a small number of people affect a larger number. This can clearly be seen throughout history, for example in the 1970s activists for caring for the environment were dismissed as … Continue reading

1) Majority Influence

Social influence is the term used to describe how the behaviour of one person affects the behaviour of another. Majority Influence is when the behaviour of a large number of people affects the behaviour of a smaller group of people. This normally results in conformity, this is the change in someone’s behaviour due to influence … Continue reading