Media Influence

This category contains 10 posts

9) Explanation of the attraction to celebrity – Evolutionary Explanations

Attraction to creativity Humans have an innate love of novelty and creativity, so when females came to choosing mates they looked for ever more creativity in men. In the 21st century this love of creativity still exists, but now we look for creativity in talents such as music, art and humour. This can explain why … Continue reading

8) Explanation of the attraction to celebrity – Social Psychological Explanations

The absorption-addiction Model This model, put forward by McCutcheon, says people seek parasocial relationships with celebrities to fill the dissatisfaction they feel in their own lives. For example, someone might feel like they haven’t achieved much in their lives, so by becoming fanatical about a ‘successful’ celebrity, the fan ‘absorbs’ some of the success. McCutcheon … Continue reading

7) The effect of computers

Computers are a huge part of modern society and we are spending more and more time on them, but are they harmful Addiction One of the biggest problems with computers is they can be addicitive. Giles (2003) suggests that heavy internet users show signs of addiction. However, although some may be ‘Internet dependent’ with more than 38 … Continue reading

7) The effects of video games

Video games are massively popular, Call of Duty: Modern Warfare 3 made £490m in its first five days on sale, but do video games have a negative effect, and if so, why? Explanations of the video games and aggression link Desensitization – Funk said that people who are frequently exposed to violent video games become … Continue reading

6) Media influences on pro-social behaviour

The media can also have a positive influence on young people. Many psychologists believe pro-social or helping behaviour can be encouraged and taught by television. There are several explanations as to why this might be. Explanations for media influences on pro-social behaviour The first thing to identify when studying the positive effects of television, is … Continue reading

5) Media influences on anti-social behaviour

Anti-social behaviour is any behaviour that is detrimental to society; the media can influence people in negative ways, causing ant-social behaviour. Most psychologists agree that media has the greatest influence on young children. Huesmann and Moise identified 5 ways in which the media could lead to aggression in children. Cognitive Priming This is explanation says … Continue reading

4) How is television effective – health-related behaviour

Health Campaigns It is important for the government to raise awareness of health related issues, for example maintaining a balanced diet, and the risk of smoking etc. Research suggests that television advertising can be particularly useful for this. French (2004) found that there are certain scenarios in which television advertising is particularly useful. 1)      When … Continue reading

3) How effective is television – Television advertising

Television has become a massive part of our lives; but how much does it actually influence us? There are two key areas of television that try to persuade us in particular, advertisement and health-related campaigns. Television advertising There are several techniques a company might use to increase the effectiveness of their products advertisement. These include: … Continue reading

2) Elaboration-likelihood model

Petty and Cacioppo suggested there are two different routes to effective persuasion, which  one is more effective will depend on whether the audience focus’ on the message itself, or outside factors, such as the credibility of the source; otherwise known as the central route and the peripheral route. The central route to persuasion – This … Continue reading

1) The Hovland-Yale Model

Carl Hovland set up a research team at Yale University which looked into the nature of persuasion. During his years at the university he developed the Hovland-Yale Model. This model states that there several factors that will affect how likely a change of attitude through persuasion is, after all behavioural change cannot occur without attitude … Continue reading